Course details

Level: Intermediate                                          Released: 6/22/2020

Social media is always evolving, requiring companies adapt their marketing strategies to more effectively reach audiences. Learn which social media marketing trends matter now and find out how to use them to drive engagement and sales at your business. This course highlights the top trends to consider adopting, including the next evolution of influencer marketing, dynamic ads, social shopping, and how brands should advocate on relevant social causes. Social media marketing expert Brian Honigman also explores augmented reality features on social media and trends on video platforms such as YouTube and TikTok. Each tip helps you understand the most recent developments in social media and get more meaningful results from your marketing efforts.

Learning objectives

• New direction for influencer marketing
• Managing private groups
• Social shopping
• Using stories effectively on social media
• Integrating TikTok
• Brand activism on social issues
• Advanced social media attribution
• Creating shows and series on social media
• Showcasing employees across channels
• Embracing short- and long-form video