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Media and Communication - Resources for Master Students

LinkedIn Learning courses

Course details

Level: Beginner                                         Released: 6/22/2018

There is plenty of opportunity to innovate even in traditional, top-down companies—even in traditionally "noninnovative" roles. Learn how to become an intrapreneur and lead innovation and change from inside a company. In this course, strategy consultant Robbie Baxter explains what intrapreneurship is and how innovation works inside a large organization. Discover how to gauge whether your company is ready for disruption, how to find and test ideas, how to get resources and buy-in from leadership, and how to scale your ideas so they are feasible for the entire enterprise. Robbie also discusses when to throw in the towel and when to pass off projects. Finally, she shares a few examples of successful intrapreneurship, from organizations as diverse as Adobe and the University of Pennsylvania.

Learning objectives

  • Intrapreneurship
  • Finding your idea
  • Creating an MVP
  • Gaining support from leaders
  • Pivoting vs. staying the course
  • Intrapreneurship case studies

Books and eBooks

YouTube tutorials

We need a way for institutions and individuals to learn how to walk outside the lines successfully and at the speed of startups. We need a Revolution, an Innovation Revolution. We need to transform. We must stop working for someone and start working towards something. Institutions must evolve to embrace and nurture INTRApreneurs - entrepreneurs on the inside - to lead the revolution; to make work fun, meaningful and productive again; to deliver and change the world for the better.