Consumer behaviour is one of the major considerations for businesses in designing and delivering successful products and services. Here are some of the resources that can be used to look into the social and cultural aspects of consumers, and the impact of marketing strategies on buyer attitudes, decision-making, and behaviour.
When researching your business idea or planning to expand your business, it is important that you understand key information about your customers, the local economy and a range of other areas. This information will help you to make informed decisions.
TIP: You can also use the Passport and OECD iLibrary databases to locate statistical information and analysis about your potential customer base.
Company reports will give you information on a company's financial performance, growth, strengths and weaknesses and sometimes it may include the company's marketing strategy. The following databases may help you identify potential competitors to your business.