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Marketing and Market Research

A comprehensive guide with links to essential online resources, providing market analysis and statistics for advertisers, marketeers and market researchers

Key databases

Databases are collections of resources, primarily journal articles, but they can also contain conference papers, videos, eBooks, reports, images and more. Many databases specialise in a specific subject area, so you know when you're searching the database you will find material relevant to your studies.

  • Journal articles 
  • Case studies 
  • Consumer information 
  • Trend forecasts 
  • Company reports 
  • News 
  • Journal articles 
  • Trade Journals 
  • Company reports 
  • Country reports 
  • Industry reports 
  • News 
  • Working papers 
  • Case studies 
  • Lectures/Talks 
  • Case studies 
  • Industry snapshots 
  • Company profiles 
  • Market research reports 
  • News source
  • Historical market data
  • eBooks 
  • Datasets 
  • Articles 
  • Factsheets
  • Podcasts 

Consumer information

Company and Industry research

  • Industry Reports (Australia and China) 
  • Company Reports (Australia) 
  • SWOT analysis 
  • Industry Reports 
  • Company Reports 
  • SWOT & PESTLE analyses 
  • Industry and Company Case Studies 
  • Country Profiles 
  • News dashboard 
  • Industry Reports 
  • Company Profiles 
  • Consumer Profiles 
  • Analytics, including forecast models 
  • Annual reports 
  • Company reports 

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