A comprehensive guide with links to essential online resources, providing market analysis and statistics for advertisers, marketeers and market researchers
A collection of documentaries, features, educational and informative videos (and audio), and archival material. It also includes industry specific textbooks, book chapters, corporate training videos, case studies and executive-oriented research reports. Marketing specific resources are located under ‘Business’ in ‘Social Sciences’.
A collection of video lectures, case studies and seminar-style talks. Subject areas include marketing & sale, global business management, organisation, commerce, technology, and operations.
ClickView is an advanced video solution for education, offering a wide range of quality educational videos designed for the Australian higher education sector as well as professional development videos and case studies. To access you will need to enter your RMIT email address on the ClickView login page. The most relevant material is under ‘Tertiary Library’ >> ‘Business’ >> ‘Marketing’ however there is a wealth of other related material to browse.
Informit EduTV makes it easy for lecturers and students to find and watch relevant television content instantly. This searchable database includes access to documentaries and global content from Al Jahzeera, The History Channel, BBC Knowledge, Discovery and more.
For more databases in your subject area, use the A-Z Databases tool, choose Marketing, and review the details of the databases before making a selection.
LinkedIn Learning
Video training courses
LinkedIn Learning provides short training videos on a wide range of subjects and technologies.
