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Marketing and Market Research

Find market analysis, statistics and consumer information for advertisers, marketeers and market researchers.

Key databases

  • Journal articles 
  • Case studies 
  • Consumer information 
  • Trend forecasts 
  • Company reports 
  • News 
  • Journal articles 
  • Trade Journals 
  • Company reports 
  • Country reports 
  • Industry reports 
  • News 
  • Working papers 
  • Case studies 
  • Lectures/Talks 
  • Case studies 
  • Industry snapshots 
  • Company profiles 
  • Market research reports 
  • News source
  • Historical market data
  • eBooks 
  • Datasets 
  • Articles 
  • Factsheets
  • Podcasts 

Consumer information

Company and industry information

  • Industry Reports (Australia and China) 
  • Company Reports (Australia) 
  • SWOT analysis 
  • Industry Reports 
  • Company Reports 
  • SWOT & PESTLE analyses 
  • Industry and Company Case Studies 
  • Country Profiles 
  • News dashboard 
  • Industry Reports 
  • Company Profiles 
  • Consumer Profiles 
  • Analytics, including forecast models 
  • Annual reports 
  • Company reports 

Academic study skills

Assignments: get started

Assignments: get started is your guide to finding, evaluating and referencing sources of information.

Image: Copyright © 2024 RMIT University. Is provided under CC-BY-NC-4.0.
Learning lab

Access the Learning lab to develop skills in writing, critical thinking, assessment tasks and much more.

Image: Copyright © 2024 RMIT University. Is provided under CC-BY-NC-4.0.