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Marketing and Market Research

A comprehensive guide with links to essential online resources, providing market analysis and statistics for advertisers, marketeers and market researchers

Case studies

What is a case study?

Case studies generally describe real world practical examples from which others can gain insight for their own application. Case studies can provide both positive examples, as well as raise issues and challenges for others to be aware of.  Case studies can be written documents or videos delivered via streaming media websites/databases.

Finding case studies

TIP: To locate case studies in LibrarySearch, enter the search terms "case study” or “case studies” along with the keywords describing your topic.

TIP: To locate case studies in some of the Library databases, either look for a 'Case Study' filter in advanced search, OR select as resource type OR enter the search terms, "case study" or "case studies" and the keywords describing your topic.

Recommended databases for case studies

Open Access databases for case studies

Streaming video for case studies

Case studies in video documentary format are available from these video streaming websites.

Finding case studies

The Library's Finding Case Studies guide explains different types of case studies and how to find them.

Writing a case study

See the Learning Lab tutorial on Writing a Case Study to find out how to read, analyse and respond to a case study.