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Marketing and Market Research

A comprehensive guide with links to essential online resources, providing market analysis and statistics for advertisers, marketeers and market researchers

Find books, e-books and chapters

Login and search LibrarySearch using keywords that describe your topic, then refine your results to books and chapters.

  • Combine your keywords with AND to find all search terms.
  • Use OR to find any words or synonyms.
  • Find “exact phrases” with quotation marks.
  • Add an asterisk to part of a word to find different endings and plurals.

An example search:

"marketing trends" AND (consumer OR customer) AND behavio*

Encyclopedias and dictionaries

Dictionaries and Encyclopedias are often a useful starting point as they can help you get an overview of your topic. 

Open Educational Resources (OERs)

How to use e-books

See the Library’s e-Book guide for tips on using e-books

Search skills

Assignments: get started- find out how to research your topic to find suitable information.