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Social media for researchers

Engaging with social media enables you to promote and track your research to a wider audience. This guide introduces platforms and provides tips to maximise social media usage. Relevant university policies and guidelines, as well as copyright information.

Social Media team

RMIT's social media team is responsible for planning, creating and publishing content on RMIT's brand accounts and works with stakeholders across the University to amplify University content to the wider community via these channels.

For researchers seeking advice on how to get the most out of their own social media accounts, the team delivers training in collaboration with the RMIT Library. Additional sessions can be arranged by appointment and the team can be contacted directly at any time to provide:

  • Expert advice on when and how to use social media to support strategic communications activity
  • Guidance on how to create, publish, promote and report on content according to industry best practice
  • Support with community management, responding to risk, safety online and compliance with RMIT policies

The team can be contacted at:

Career Development team

The Career Development Team has Careers Consultants and Job Shop Assistants available to assist current RMIT students and recent graduates (12 months post-completion).

Regarding social media activities, the Job Shop and Careers Consultants can offer the following services:

  • LinkedIn profile photos taken by a professional photographer at the Job Shop
  • LinkedIn workshops and full LinkedIn profile reviews
  • Workshops and one-on-one consultations providing support and advice on professional online portfolios for job applications

The team can be contacted at:


The Library has a team of Teaching and Research Librarians and Academic Skills Advisors available to assist staff and students in the use of library services and resources. We can support you with:

  • advice about Altmetrics tools available and how best to use them
  • information on data citations, metrics, and research impact
  • assist with academic profiles such as ORCID
  • respond to questions about copyright
  • provide information about unethical (predatory) publishing
  • advise on social media metrics that can be provided as evidence for grant applications and/or academic promotion

Copyright-related queries may be sent to

Recommended training

Knowing how to clearly and confidently convey the impact and benefit of your research to the wider community is vital. Academic staff and research students looking to develop communication and media skills, including how to build their online identity, are encouraged to complete the online modules Essentials of Media Engagement.

The staff module is designed to provide essential knowledge on how to engage with media effectively. Part One covers topics including the changing media landscape and how to pitch your research and expertise, while Part Two looks at techniques for effective interviews, developing strong key messages, social media engagement and post-story management. Each Part takes around 30 minutes to complete and is self-directed. 

For HDR Students a unique module exists. This module is designed to give students the essential knowledge to engage with media effectively. The module educates students about how to gain a better understanding of today’s media environment, learn practical tips and develop communication skills that are highly transferable - from presentations and panels to grant applications.

For staff

For students

Related library guides


Following is a list of resources that can assist with using social media in academia: