Planning a Digital Communication Strategy is one of 10 Digital Literacy Creds that are designed as a tool to support lifelong learning; to prepare students for living, learning and working in a digital society.
Graduates should avoid compromising opportunities with a lacklustre digital presence. It is common practice for employers to check candidates' social media profiles before hiring. Their online presence, which includes their social media profiles, are the first place a prospective employer checks to find out more about them, so it will pay them to be three steps ahead.
Effort: 8 hours
Mode: Online
Skill points: 20
Access the Planning a Digital Communication Strategy cred.
This badge demonstrates to future employers that students are able to:
This assessment requires marking and moderation.
The final project incorporates the following activities to create a cohesive digital communication strategy that is submitted via a supplied template.
The rubric below shows how students are assessed according to the skills required for completion of the cred.
| Criteria | High | Satisfactory | Poor | Unsatisfactory | Points |
|---|---|---|---|---|---|
| Identification of personal or professional aspirations that are attainable. | 10 pts
Mission provides 5 or 6 specific, detailed and attainable goals, including short and long term objectives |
8 pts
Mission provides most of the objectives. Some need improvement with detail or attainability |
4 pts
Mission provides objectives that are lacking in detail and attainability |
0 pts
No evidence of mission having been identified |
10 |
| Identification of target audience and a persona. | 10 pts
Creation of a persona that fully describes your target audience. Persona includes all the key components such as demographics (age, location, gender, occupation), preferences, behaviours etc |
8 pts
Creation of a persona that adequately describes your target audience. Persona may need some further development to fully identify audience |
4 pts
Persona has been attempted however poorly executed without majority of key components |
0 pts
No evidence of persona being identified |
10 |
| Write a professional message aligned to your communication goals | 10 pts
Message is clearly and succinctly written and aligned with your communication objectives. Includes all the key messages (personal aspirations, accomplishments, unique qualities) |
8 pts
Message is adequately written and aligned with your communication objectives. May be lacking some key messages and needing further developments |
4 pts
Message is poorly written and is not sufficiently aligned with your communication objectives. Lacks most of the key messages |
0 pts
No evidence of message development |
10 |
| Investigate and choose 1 niche and 2 mainstream channels. Reasons for choice are clearly explained | 10 pts
Niche and primary channels have been identified and reasons for choice are clearly explained |
8 pts
Niche and primary channels have been identified but reasons for choice may need further development |
4 pts
Some niche and primary channels are identified but reasons for choice are not explained |
0 pts
No evidence of niche and primary channels is identified |
10 |
| Clearly define metrics that measure the success of the digital communication strategy | 10 pts
All metrics are clearly defined and display measurable values to evaluate the success of the strategy |
8 pts
Metrics are defined but some may need further development to measure the success of the strategy |
4 pts
Some metrics have been defined but lack measurable values to evaluate the success of the strategy |
0 pts |
10 |
| Total points: | 50 | ||||
While this cred will benefit anyone who undertakes it, the content is most suited to:
This course helps students to target social channels where their audience is present and to plan a compelling digital presence, using a number of online platforms. The skills the course facilitates are directly transferable to promoting a small business opportunity, a personal project, or to plan an employer’s online communication strategy. Importantly, these capabilities contribute to greater career prospects for students, as those who understand how to craft an online profile can provide potential employers with a meaningful and relevant account of themselves.
This Cred educates students on effectively using digital media for professional and personal purposes. It is designed to develop students' skills in creating a strategy, profile and message to enhance employment prospects, build networks, and promote a business or product. Embedding this Cred provides students with information on social media management, targeting audiences, developing personas and maximising and measuring the impact of their message. This Cred is related to communication, marketing, web design and digital media, but has multi-disciplinary application and benefits.
You can add a link to the cred in Canvas using an existing assignment page or creating a dedicated page.
When embedding a cred in Canvas the following is recommended:
To align this cred with course outcomes you might:
Note: Before deciding to embed this cred, please contact library.creds@rmit.edu.au, as well as your College Creds Specialist to discuss how and when you plan to use this in your course. This will facilitate smoother and timely marking and feedback on assessments.
Note: Make sure you include your use of the Planning a Digital Communication Strategy cred in your Course Guide information.