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Library micro-credentials

A guide to the content of the Library's micro-credentials and how teachers and lecturers can embed these creds in courses and programs.

About this cred

Planning a Digital Communication Strategy is one of 10 Digital Literacy Creds that are designed as a tool to support lifelong learning; to prepare students for living, learning and working in a digital society.

Graduates should avoid compromising opportunities with a lacklustre digital presence. It is common practice for employers to check candidates' social media profiles before hiring. Their online presence, which includes their social media profiles, are the first place a prospective employer checks to find out more about them, so it will pay them to be three steps ahead.

Effort: 8 hours

Mode: Online

Skill points: 20

Access the Planning a Digital Communication Strategy cred.

Learning outcomes

This badge demonstrates to future employers that students are able to:

  • identify their digital communication requirements
  • define the message they propose to convey through digital channels
  • identify and describe the intended audiences for their digital communication strategy
  • identify niche and primary digital channels to increase their profile
  • integrate channels to amplify their message
  • manage their digital communication channels


This assessment requires marking and moderation.

The final project incorporates the following activities to create a cohesive digital communication strategy that is submitted via a supplied template.

  • define a mission 
  • develop an employee persona
  • craft a message
  • select preferred channels
  • optimise and measure exposure

The rubric below shows how students are assessed according to the skills required for completion of the cred.

Criteria High Satisfactory Poor Unsatisfactory Points
Identification of personal or professional aspirations that are attainable. 10 pts

Mission provides 5 or 6 specific, detailed and attainable goals, including short and long term objectives

8 pts

Mission provides most of the objectives. Some need improvement with detail or attainability

4 pts

Mission provides objectives that are lacking in detail and attainability

0 pts

No evidence of mission having been identified

Identification of target audience and a persona. 10 pts

Creation of a persona that fully describes your target audience. Persona includes all the key components such as demographics (age, location, gender, occupation), preferences, behaviours etc

8 pts

Creation of a persona that adequately describes your target audience. Persona may need some further development to fully identify audience

4 pts

Persona has been attempted however poorly executed without majority of key components

0 pts

No evidence of persona being identified

Write a professional message aligned to your communication goals 10 pts

Message is clearly and succinctly written and aligned with your communication objectives. Includes all the key messages (personal aspirations, accomplishments, unique qualities)

8 pts

Message is adequately written and aligned with your communication objectives. May be lacking some key messages and needing further developments

4 pts

Message is poorly written and is not sufficiently aligned with your communication objectives. Lacks most of the key messages

0 pts

No evidence of message development

Investigate and choose 1 niche and 2 mainstream channels. Reasons for choice are clearly explained 10 pts

Niche and primary channels have been identified and reasons for choice are clearly explained

8 pts

Niche and primary channels have been identified but reasons for choice may need further development

4 pts

Some niche and primary channels are identified but reasons for choice are not explained

0 pts

No evidence of niche and primary channels is identified

Clearly define metrics that measure the success of the digital communication strategy 10 pts

All metrics are clearly defined and display measurable values to evaluate the success of the strategy

8 pts

Metrics are defined but some may need further development to measure the success of the strategy

4 pts

Some metrics have been defined but lack measurable values to evaluate the success of the strategy

0 pts
No evidence of any metrics

Total points: 50


Who should do this cred?

While this cred will benefit anyone who undertakes it, the content is most suited to:

  • undergraduate students starting to plan and move into their career after graduation
  • Vocational education students
  • postgraduate students
  • students wanting to build their online profile in their industry or ensure their existing social media presence is professional and will appeal to employers

Student benefits

This course helps students to target social channels where their audience is present and to plan a compelling digital presence, using a number of online platforms. The skills the course facilitates are directly transferable to promoting a small business opportunity, a personal project, or to plan an employer’s online communication strategy. Importantly, these capabilities contribute to greater career prospects for students, as those who understand how to craft an online profile can provide potential employers with a meaningful and relevant account of themselves. 

Embedding this cred

This Cred educates students on effectively using digital media for professional and personal purposes.  It is designed to develop students' skills in creating a strategy, profile and message to enhance employment prospects, build networks, and promote a business or product.  Embedding this Cred provides students with information on social media management, targeting audiences, developing personas and maximising and measuring the impact of their message. This Cred is related to communication, marketing, web design and digital media, but has multi-disciplinary application and benefits. 

How to embed this cred

You can add a link to the cred in Canvas using an existing assignment page or creating a dedicated page.

When embedding a cred in Canvas the following is recommended:

  • Make clear the pass requirements and how many attempts your students can make.
  • Include information on how your students can claim their badge. Include the link to this help document.
  • Explain that students can send you their badge to confirm their completion of the cred.

To align this cred with course outcomes you might:

  • use it in conjunction with another piece of assessment where students need to know how to communicate information, and build an online communications profile
  • use it as a standalone assessment

Note: Before deciding to embed this cred, please contact, as well as your College Creds Specialist to discuss how and when you plan to use this in your course. This will facilitate smoother and timely marking and feedback on assessments. 

Note: Make sure you include your use of the Planning a Digital Communication Strategy cred in your Course Guide information.