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Library micro-credentials

A guide to the content of the Library's micro-credentials and how teachers and lecturers can embed these creds in courses and programs.

About this cred

The Planning a Digital Communication Strategy cred is designed as a tool to support lifelong learning; to prepare students for living, learning and working in a digital society.

Graduates should avoid compromising opportunities with a lacklustre digital presence. It is common practice for employers to check candidates' social media profiles before hiring. Their online presence, which includes their social media profiles, are the first place a prospective employer checks to find out more about them, so it will pay them to be three steps ahead.

Effort: 4 hours

Mode: Online

Skill points: 15

Access the Planning a Digital Communication Strategy cred


Learning outcomes

This badge demonstrates to future employers that students are able to:

  • identify their digital communication requirements
  • define the message they propose to convey through digital channels
  • identify and describe the intended audiences for their digital communication strategy
  • identify niche and primary digital channels to increase their profile
  • integrate channels to amplify their message
  • manage their digital communication channels

Assessment

Final Assessment for this cred is a multiple-choice quiz (MCQ). This is auto-marked, with no facilitation involved.

Students will have two attempts to reach the 80% pass mark.

Short formative exercises including quizzes and interactive activities are designed to embrace relevant digital communication channels and develop an integrated and coordinated approach to planning your communication strategy.

Who should do this cred?

While this cred will benefit anyone who undertakes it, the content is most suited to:

  • undergraduate students starting to plan and move into their career after graduation
  • Vocational education students
  • postgraduate students
  • students wanting to build their online profile in their industry or ensure their existing social media presence is professional and will appeal to employers

Student benefits

This course helps students to target social channels where their audience is present and to plan a compelling digital presence, using a number of online platforms. The skills the course facilitates are directly transferable to promoting a small business opportunity, a personal project, or to plan an employer’s online communication strategy. Importantly, these capabilities contribute to greater career prospects for students, as those who understand how to craft an online profile can provide potential employers with a meaningful and relevant account of themselves. 

Embedding this cred

This Cred educates students on effectively using digital media for professional and personal purposes.  It is designed to develop students' skills in creating a strategy, profile and message to enhance employment prospects, build networks, and promote a business or product.  Embedding this Cred provides students with information on social media management, targeting audiences, developing personas and maximising and measuring the impact of their message. This Cred is related to communication, marketing, web design and digital media, but has multi-disciplinary application and benefits. 


How to embed this cred

You can add a link to the cred in Canvas using an existing assignment page or creating a dedicated page.

When embedding a cred in Canvas the following is recommended:

  • Make clear the pass requirements and how many attempts your students can make.
  • Include information on how your students can claim their badge. Include the link to this help document.
  • Explain that students can send you their badge to confirm their completion of the cred.

To align this cred with course outcomes you might:

  • use it in conjunction with another piece of assessment where students need to know how to communicate information, and build an online communications profile
  • use it as a standalone assessment

Note: Make sure you include your use of the Planning a Digital Communication Strategy cred in your Course Guide information.