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Marketing and Market Research

A comprehensive guide with links to essential online resources, providing market analysis and statistics for advertisers, marketeers and market researchers

Journals and magazines

Journals are comprised of articles and are published regularly throughout the year. There are different types of journals: academic and trade. 

An academic journal contains work of a scholarly-nature about a particular discipline. Academic journals can be peer reviewed or not. This kind of journal article is good for theory.   

A trade journal targets a particular industry or trade group. Trade journals publish cutting-edge information and developments in the particular industry and include specific advertising geared to the target audience. 

Search collections of journals using the databases listed on the key resources page. 

Peer reviewed Marketing and Market Research Journals 

 Peer reviewed Industry-specific journals

Trade journals 

Academic journals

Find journal articles on a broad range of subjects including marketing, market research, market analysis and consumer behaviour. 

Search using the main keywords that describe your topic.  For example: marketing.

Try the advanced search options for combining keywords and refining your search to find the most relevant search results in the following databases: 

Newspapers

Check out the Library’s News and Newspapers guide.

BrowZine Library

BrowZine is a great way to find journals in your subject area to read on a desktop or mobile device.

Scholarly information