Make all your outputs accessible, early in the research lifecycle, and in a stable location. For material not published under license with an academic publisher (i.e. not journal articles, book chapters), options for hosting outputs include:
Check the Directory of Open Access Repositories for more options.
Include a persistent identifier for your output in any social media or other dissemination about your research. This means your work is findable, and it also means altmetric aggregators such as altmetric.com can track mentions of your work. Commercially published work will usually have an identifier such as a DOI (digital object identifier) or isbn assigned by the publisher. For work not commercially published, many hosting platforms can mint DOIs, including:
Many other kinds of persistent identifiers might be appropriate and are recognised by Altmetric.
Use altmetrics tools to understand what is happening talking about your research area, then join in the conversation in social media and on academic platforms.
Plan communications about your research to maximise engagement.