All guides: Advertising and Public Relations: Key resources

Academic journal articles

Find journal articles and case studies on a broad range of subjects. These include communication, marketing, advertising and public relations.

Search using the main keywords that describe your topic. For example: multicultural public relations

Try the advanced search options for combining keywords and refining your search to find the most relevant results.

ProQuest Central
A comprehensive, multidisciplinary collection, ideal for starting your research.
Taylor & Francis Online
Peer-reviewed articles on marketing and communication studies.
Emerald Insight
Business research in management, leadership, strategy, marketing, and human resource management.

Public Relations research

Communication and Media Studies: SAGE full-text collection (SAGE)
Journal articles on all aspects of communication: political, business, interpersonal, cultural and intercultural. Also covers journalism, public opinion, mass communication, and media, television and film studies.
APA-FT: Australian Public Affairs - Full Text (Informit)
Everyday issues in Australian politics, economics and social affairs.

Advertising and Media campaigns

WARC: World Advertising Research Center
Find marketing and advertising articles, case studies, videos, news, trends, rankings and data. Search by industry, brand, location or marketing topic. Includes company reports, global media costs, and strategy and pitch toolkits.
Adforum.com
Over 200,000 ad campaigns from around the world. Search by brand, media type, country, sector, agency, best or latest ads. Access interviews with advertising creatives, industry directories and news.
Bloomsbury Applied Visual Arts
Resources on advertising, branding, copywriting, online marketing, and marketing management.

Swipe-worthy
Inspirational examples for marketers and copywriters. Discover the psychology and strategies behind successful promotions.
Superbrands
Profiles of leading brands in over 85 countries, including Australia.

Consumer demographics

Passport analytics
Global market research on consumers, industries, companies and countries. Includes consumer income and spending, future demographics, lifestyle surveys and megatrends.
ABS (Australian Bureau of Statistics)
Official reports and statistics on Australian industries and consumers. Census Community Profiles provide social, economic and demographic information for geographic areas.

Indigenous Audience Research
Department of Finance reports on media consumption and communication preferences of Aboriginal and Torres Strait Islander audiences.
Sprout Social
Social media demographics, usage, personas and insights for marketers. Resources include guides, case studies, templates and reports.
Khoros Social Media Demographics Guide
Age, gender, income, device usage and site behaviour on social media platforms.
Roy Morgan
Australian magazine, newspaper and cross-platform readership.
OzTAM
Official Australian television audience measurements for mainland capital cities.
Regional TAM
Official viewing data of free-to-air and subscription television in regional Australia.
ThinkTV
Facts and statistics for advertising and building brands on TV.

Industry and Company information

IBIS World
Australian and Chinese industry reports providing strategic insights and analysis. Reports contain key statistics, operations, markets, major companies, performance and forecasts.
Passport analytics
Global industry, company and country reports. Find statistics, analysis and trends for markets, competitors, products and consumers. Use the analytics modelling tools to generate customised datagraphics, forecasts and analyses.
MarketLine
Search for reports and case studies by industry, company or geography. Find market data, business strategies, product intelligence, key facts and news.
Business Source Complete (EBSCO)
Industry and market research reports, country profiles, company reports and SWOT analyses. Search business and industry journals for articles about products, brands, strategies and news.
Factiva
Select the “Companies/Markets” tab to search by company or industry. Reports include a snapshot, peer comparison, analysis and profiles.

Videos, film and TV

Kanopy Streaming Service
Stream films and documentaries. Browse the “Media & Communications” section to find titles on marketing, advertising and public relations.
ClickView
Educational videos on PR, advertising, marketing, brands, influencers, fake news and propaganda.
SAGE Video (SAGE Knowledge)
Video cases, tutorials and interviews about advertising, brands, audience reception, communication and campaigns.
LinkedIn Learning
Short video training courses. Learn about public relations, digital marketing, consumer behaviour, and creating a brand strategy.
EduTV (Informit)
Australian TV programs, including documentary, drama, news and current affairs, from 2006 onwards. Watch episodes of the Gruen series about advertising and spin, or search by topic and media genre.

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Advertising and Public Relations

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