Suggested e-books for public relations
You can search for more e-books via the e-book databases such as NetLibrary and EBL via the Searchit page. http://www.rmit.edu.au/library/searchit
- Creativity in public relations
- Effective personal communication skills for public relations
- Gaining influence in public relations: the role of resistance in practice
- New strategies for reputation management: gaining control of issues, crises, and corporate social responsibility
- Public relations strategy
- Reputation management: the key to successful public relations and corporate communication
- The new rules of marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers
- Unleashing the power of PR: a contrarian's guide to marketing and communication
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This is a list of new books, videos etc. added to the library collection over the past 1 to 4 weeks.
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